We provide courses, tutorials, and workshops for brand strategists looking to level up their skills – no matter their location or budget.
Complete coursework at your pace and on your schedule
No need to travel to far off conferences, workshops or universities
In-depth courses at the fraction of the cost of portfolio schools
Don’t live in New York, London, or São Paulo? Neither do I! You don’t have to be super connected or in the Planning inner circle to be a part of PlannerU.
PlannerU is designed to demystify strategic planning by providing specific and actionable tools, not just theory, opinions and well-worn case studies. It focuses on the "hows" and not just the "whats" of brand strategy.
This isn't a giant Google Drive with a bunch of miscellaneous frameworks and templates. PlannerU puts all of those things together into integrated courses designed to provide deeper knowledge on how to go from Point A to Z.
Trusted by strategists from hundreds of companies, including:
Although Dan is still very much at the helm of The PARAGRAPH Project, the insights and strategy firm he founded in 2005, he wanted to start PlannerU to make formal training in Account Planning easier, less expensive and more accessible than it’s ever been.
Dan has always been a bit of a reclusive strategist. For the most part, living off the social media grid and immersing himself in the work. Odds are you’ve never heard of him or his company. But perhaps that just might mean that some of the curriculum he shares at PlannerU could be new to you as well.
That’s his goal, anyway.READ DAN'S STORY
This is all useful stuff. Frameworks, templates, tips and shortcuts. If you learn just one thing that can save you one hour of your time, it’s impossible to not get a positive return on your investment. Give it a shot. If you're not satisfied, you'll get your money back. No questions.
How to write a creative brief that creates clarity, generates excitement and sparks creativity.
Learn how to write a killer creative brief without the stress and frustration - even when you're working with limited resources and only given a day to do so.
A comprehensive, more-questions-than you-can-ask, list of kickoff questions for any brand strategy assignment.
Each "Frameworks" newsletter includes a video tutorial, links to related articles, free downloads, and thought provoking materials for deeper study.
Join our community to get free, exclusive content each month. Our "Frameworks" newsletter includes a video tutorial, links to related articles, free downloads, and thought provoking materials for deeper study.