The “impact window” for strategy work is getting smaller and smaller as results increasingly need to come sooner and sooner. While that won’t change anytime soon, the value of pausing to look further out into the horizon is perhaps more valuable than ever.
The most successful brands don’t lose site of a clear, compelling long term vision for its role in the lives of its customers and the culture at large.
This Framework video will dive into a tool that can get marketers to shift focus on developing a scenario for their brand that lives further out into the future, creating an anchor that can help them fight all the short term battles without losing site of the long term goals.
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