Insights require the ability to toggle between both focus and unfocus. When conducting research, it’s easy to get so fixated on the task at hand that we miss the bigger picture. We collect the answers but we miss the context. Borrowing from a popular mindfulness exercise, the 5-4-3-2-1 Technique is a simple way to broaden your focus before a research interview begins. More importantly, it establishes the foundation for a more sincere and empathetic conversation.
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