You always wish you had more time. Especially when it comes to research. But a lack of time is no reason to not attempt to get to know your customer. Even quick man-on-the-street or Google Hangout interviews can yield substantial insight if each question is deliberate and purposeful. “The World’s Most Efficient Discussion Guide” provides a structure for conducting interviews that cover a lot of ground in not a lot time.
Our "Inspired Creative Briefs" course provides more background, tips and tricks for using the Proposition Wheel.
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