Use time constraints to your advantage
Some of the topics this course will cover include...
TACTICAL DISCOVERY METHODS to quickly identify the business problem that needs to be solved and how to set the 8-hour brief writing process.
REFRAMING THE ASSIGNMENT exercises to open up the space to write an interesting brief.
1-HOUR RESEARCH MISSIONS that are designed to extract insights that can insure your strategy is relevant and compelling.
THE PROPOSITION WHEEL FRAMEWORK that will help you take any insight and turn it into six creative brief lines that powerfully tap into deeply-held human motivations.
CREATIVE BRIEF PROTOTYPES that help you frame up potential brief directions and get internal alignment before you've even written the brief.